XR

Customers should interact instead of just consuming passively. If you want to continue to inspire your customers, you should not ignore XR (Cross Reality) in online and mobile marketing – AR, VR and 3D configurators.

Photos and videos are no longer enough for customers to make a purchase decision. Especially in e-commerce or online shopping, customers want to test products in advance. Does the piece of furniture match my furnishing? Do I have the right shoes to match my outfit? If I had the opportunity to individualize a product by adding individual elements, what would be the result? Questions that keep customers busy to reduce the risk of buying to a minimum. This is where XR helps by turning a vague idea into a clear impression.

XR (Cross Reality) is an umbrella term for technologies to lead customers into virtual worlds or to expand the real world with digital content. Whether VR (Virtual Reality), AR (Augmented Reality) or 3D configurators, cross reality technologies offer marketers enormous potential to inspire customers innovatively and to interact with them even from a distance. Whether for pure sales purposes or for entertainment to strengthen brand loyalty.

Not only marketing benefits from product presentations and interactions with the customer. XR makes service and maintenance of systems and machines easier and above all more efficient. But also professional groups that do not sell products, such as trainers, medical personnel or pilots, can use XR for their own benefit. With XR, dangerous situations can be simulated in order to be optimally prepared in case of emergency without having to take any risks.

XR can be used for a wide range of applications. The big advantage is that the technology is still very young and people have not yet had enough of it. Now is the right time to get in and develop creative potential. We are very happy to support you in this. Even if you would like to use the technology, but lack the brilliant idea for your field of application. Contact us and we will find the right Use Case for you. Of course we also support you in the preparation of your data.

Photos and videos are no longer enough for customers to make a purchase decision. Especially in e-commerce or online shopping, customers want to test products in advance. Does the piece of furniture match my furnishing? Do I have the right shoes to match my outfit? If I had the opportunity to individualize a product by adding individual elements, what would be the result? Questions that keep customers busy to reduce the risk of buying to a minimum. This is where XR helps by turning a vague idea into a clear impression.

XR (Cross Reality) is an umbrella term for technologies to lead customers into virtual worlds or to expand the real world with digital content. Whether VR (Virtual Reality), AR (Augmented Reality) or 3D configurators, cross reality technologies offer marketers enormous potential to inspire customers innovatively and to interact with them even from a distance. Whether for pure sales purposes or for entertainment to strengthen brand loyalty.

Not only marketing benefits from product presentations and interactions with the customer. XR makes service and maintenance of systems and machines easier and above all more efficient. But also professional groups that do not sell products, such as trainers, medical personnel or pilots, can use XR for their own benefit. With XR, dangerous situations can be simulated in order to be optimally prepared in case of emergency without having to take any risks.

XR can be used for a wide range of applications. The big advantage is that the technology is still very young and people have not yet had enough of it. Now is the right time to get in and develop creative potential. We are very happy to support you in this. Even if you would like to use the technology, but lack the brilliant idea for your field of application. Contact us and we will find the right Use Case for you. Of course we also support you in the preparation of your data.

We offer

VR (Virtual Reality)

Virtual worlds for your product or service

With VR you create virtual worlds in which your customers can interact. The real world is faded out so that your customer can concentrate fully on your solution. The artificial environment, in its simplest form, can be explored on the computer or via head-mounted displays such as VR glasses. Your big advantage: Products in need of explanation not only become tangible with VR, they can be viewed from all perspectives – whether for sales support or as a brand experience.

Shorter
Time-to-Market

With 3D models, you can develop and market your products much faster while reducing your overall costs.

Breathtaking experiences

Strengthen the buying decision with virtual walk-in sales stands and realistic products.

Experience instead of advertising

Let your customers take part actively and increase the presence experience instead of just let them consume passively.

AREAS OF APPLICATION OF VR

VR CAN BE USED IN DIFFERENT AREAS OF YOUR COMPANY

Customer example of VR

V-CON 2020 of Gebr. Heller Maschinenfabrik

Holding physical trade fairs in a virtual world of experience 1-to-1 and making full use of all digital advantages – that’s the V-CON! Our customer HELLER relies on the new event format and will be holding the V-CON 2020 from November 10th – 12th. See for yourself what visitors can expect at V-CON 2020.

AR (Augmented Reality)​

virtual objects or information in the real world

Whether it is a picture, text, graphic or video. With AR you can integrate virtual objects or information directly into the real world of your customers. Thanks to the extended world you close the gap between the digital and real world. The big advantage: Your customer can consume your marketing experience on different devices. Already with a smartphone AR is accessible for your customers – from everywhere and very comfortable !

Emotions not price

Thanks to interaction, the purchase decision is made by emotions instead of price.

Immediately & everywhere ready

Your customer only needs a smartphone, tablet or PC to enjoy the experience.

Activating effect

Your customer perceives your products directly in his real, individual world as required.

Client examples of AR

Download and convince yourself in the App Store or on Google Play

3D-Configurator

INDIVIDUAL PRODUCT COMBINATIONS FOR OPTIMIZED ORDERING PROCESSES

Highly customizable products are very much in vogue. The reason is very simple: the needs of customers are becoming more and more specialized. Therefore, many products today have options and possibilities. At the same time, the spread of 3D configurators in online business is increasing. 3D or online configurators support customers in an almost playful way to adapt products to their personal needs and tastes. The high-quality visualization of the results not only increases customer satisfaction but also e-commerce sales. Another positive effect: ordering processes are digitalized and order processing becomes more efficient.

Mastering complexity

Thanks to the 3D configurator, you avoid errors in the product configuration and can submit quotations more quickly.

Less complaints

By involving your customers in the buying process, complaints and returns are reduced.

Stay ahead of the competition

Identify unprofitable variants and bring out new features faster than your competitors.

Customer example of the 3D configurator

Furniture configurator Self-testing and convincing live

Data preparation

We digitalize your products in mass

Of course we also support you in the preparation of your data. As part of the M+M Group, we have both the skills and capacities to create digital product twins from real products.

 

Your contact for XR

Do you have any questions or would you like further information? Do not hesitate and contact us. We will be glad to help you.

Tobias Marks

Director Sales

+49 7231 941-109
+49 162 26 26 109
TMarks@apollon.de