ALLSTAR FENCING CENTER
RELAUNCH ONLINESHOP WITH SHOPWARE 6: ALLSTAR COMMISSIONS ECHOLOT.GROUP AND APOLLON
Founded in 1964 by Johanna Messemer and her son Roland, allstar quickly became the leading manufacturer of fencing sporting goods. Only one year after its foundation, allstar equipped national and international fencers for the world championships for the first time and became the official supplier of the German Olympic team in 1968. At the latest since the World Fencing Championships in Hamburg in 1978, when over 95 percent of the finalists competed in allstar gear, allstar has been the undisputed No. 1 in fencing worldwide with the unmistakable red allstar logo. For decades they have been the outfitter of the German national team and for more than 15 years they have been the official supplier and partner of the International Fencing Federation (FIE).
To ensure that the top provider of fencing sports can continue to offer its athletes and customers only the best, allstar decided to relaunch its previous online presence. The relaunch did not relate to the design of the website, but primarily to the online store. This was because the previous online store was no longer compatible with the new version of the ERP system “SAP Business One”. Therefore the powerful store system “Shopware” in its latest version 6 came into question. apollon realized the project in close cooperation with the advertising agency echolot.Group.
CUSTOMER NEEDS
NEW APPEARANCE
Relaunch of the previous online presence including the online store.
NEW STORE SYSTEM
Introduction of the store system “Shopware 6” for e-commerce.
INTEGRATION
Linking of the online store with the ERP system “SAP Business One”.
MERCHANT NETWORK
Mapping of the worldwide dealer network in the online store.
Solution
Quality, innovation and service – these three values determine what we do at allstar. These values had to be taken into account in the new design of the online presence. In addition, visitors should experience a contemporary shopping experience that stands out above the given standards for store systems. Since Shopware is very flexible here and business models can be individually designed, the echolot.Group was able to fully develop the design in the spirit of allstar. After the design draft was available and optimized and approved together with apollon, it went into implementation. apollon programmed the new website and set up Shopware 6 in parallel. In the process, the standard Shopware design was rebuilt and tailored to allstar’s requirements and brand. Shopware 6 was then linked directly to SAP’s ERP system.
allstar
Topanbieter für Fechtsport überarbeitet Design und Technik seines Onlineauftritts
„Das gemeinsame Pilotprojekt war für uns alle eine aufregende Zeit. Als globaler Marktführer im Fechtsport setzen wir Maßstäbe in dem was wir tun und wie wir es tun. Zusammen mit apollon legen wir nun auch digital die Messlatte höher und haben endlich einen Online-Shop der repräsentativ für unsere Marke ist und perfekt zu uns passt. Durch die vielen Plugins scheint das Entwicklungspotenzial unendlich und wir freuen uns auf weitere spannende Herausforderungen mit apollon.“
Janina Messemer, Brand Experience Manager bei allstar Fecht-Center GmbH & Co. KG
SEE FOR YOURSELF
NOTHING CONVINCES MORE THAN YOUR OWN IMPRESSION.
6,000 items with several variants, 66 distributors worldwide and present in all countries where fencing is practiced (153 countries). This is allstar!
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