DAM
PIM
PIM/DAM in regulated markets – pharmaceuticals, medtech and healthcare products
Pharmaceutical, medtech and healthcare products are subject to strict regulatory requirements. Incorrect or inconsistent product information can quickly lead to high costs, recalls or fines. In this article, we show how PIM and DAM systems help companies meet compliance requirements and ensure data quality while working more efficiently.
DAM
PIM
The Digital Product Passport – why Companies Cannot Manage without a PIM/DAM System
The Digital Product Passport (DPP) will become mandatory in the EU from 2026 and presents companies with new challenges. Whether product safety, technical specifications, or sustainability data – all information must be centrally maintained, up-to-date, and accessible at all times. In this article, you will learn what the Digital Product Passport is, what requirements it entails, and why PIM and DAM systems are indispensable for ensuring data quality, compliance, and efficiency.
DAM
eCommerce
More than just a catalog: Why PIM is an essential complement to your commerce platform
A PIM system is much more than just a product catalog: it is an essential complement to your commerce platform. By centralizing, enriching, and distributing product information across all channels – from webshops and marketplaces to print and social media – PIM ensures consistent, high-quality product experiences that boost customer satisfaction and conversion.
DAM
eCommerce
PIM
Trade mark & trade mark law
Whether on the sneaker, the website or the coffee-to-go cup - we encounter brands everywhere. They stand for identity, quality and trust. But behind every successful brand is more than just a good design: there is legal protection. Find out here why trade mark law is so important and what you should bear in mind when dealing with trade marks.
DAM
eCommerce
Brand Portal: Consistency at every Brand Touchpoint
Does your brand have numerous touchpoints – and the number is increasing? How do you ensure that your corporate identity is not diluted? The solution: a centralised brand portal. Find out what's behind it here.
DAM
eCommerce
How a DAM system boosts your brand
In the digital world, your brand is far more than just a logo or a slogan – it is how customers perceive your company. Consistency, recognisability and a clear message are crucial. But how do you ensure that your brand remains consistent in a digital and global world? The answer: with a DAM system.
DAM
eCommerce
PIM
Performance Marketing
What is Performance Marketing and what role do a PIM and DAM system play in it? You can find the answers in this blog article.
DAM
eCommerce
PIM
Online Marketplaces
Online marketplaces are popular with consumers and companies alike because they offer numerous advantages. In this blog article, we therefore take a closer look at online marketplaces. What are online marketplaces anyway, what advantages do they offer and which one is right for you? Of course, we will also show you how PIM and DAM systems can help you to organise your online market presence effectively.
DAM
eCommerce
PIM
Marketing Attribution
Wouldn't it be great to know which touchpoint convinced the customer - Google ad, Facebook post, TV advert or poster? Marketing attribution makes exactly that possible: it measures the impact of each individual advertising contact. Curious? Read more in our article!
DAM
eCommerce
The content creation lifecycle
Content creation is a central component of every marketing department. But creating content is only the first step. A well-thought-out content creation lifecycle ensures that content can be utilised, managed and reused efficiently. A well-structured content lifecycle ensures that content can be optimally utilised and maximised. In this blog post, we look at the individual phases of the lifecycle and show how a DAM system plays a central role.