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POPKEN FASHION GROUP

FINE THING: MANAGING FASHION BRANDS ACROSS CHANNELS

Over 40 years of experience in the fashion business make the Popken Fashion Group one of the big players in its industry. The company operates more than 600 stores worldwide and is employer to more than 4,000 employees. In addition to various online stores for the four own brands Ulla Popken, JP 1880, GINA LAURA and STUDIO UNTOLD, the fashion creations are also sold through numerous franchises and shop-in-shop partnerships. The Popken Fashion Group relies on the holistic, integrated Online Media Net (OMN) system to efficiently provide its four brands with product information for its numerous catalog productions, online stores and marketplaces.

CHALLENGES

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OPTIMIZATION

Sustainable optimization of the entire chain of business processes (clients, languages and sales channels).

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FUTURE-PROOF TOOL

Central, future-proof tool for controlling all business processes and automatically supplying all stores and print productions.

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TARGET GROUP SPECIFIC

Target group specific presentation of goods in online stores with the possibility of multiple categorization of items.

RESULTS

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OMN

Holistic management of marketing processes, taking into account clients, languages and various output channels.

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CENTRALITY

Single point of truth for all product data including language variants as well as hub for quality-assured assets.

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SPEED

Reliable, automated control and loading of all stores and print productions.

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