KOELNMESSE
KOELNMESSE STRENGTHENS ITS POSITION IN INTERNATIONAL COMPETITION
For Koelnmesse, one of the world’s leading trade fair organizers, central data management is the basis for efficient coordination and production of a wide variety of communication objects in a wide variety of languages and on different platforms. One of the challenges is the structured management and demand-oriented provision of all media and document data from around 75 trade fairs. In order to harmonize the different communication objects and the systems involved in the creation process – such as a translation memory system and web-to-print – Koelnmesse needs a clear data structure and a central data repository. Online Media Net (OMN) is the tool for this.
CHALLENGES
EFFICIENCY
Efficient coordination and production of communication objects/assets.
CLEAR DATA STRUCTURE
Smooth interaction of all people and systems involved in the creation process.
PROVISION
Provision of all media and document data (languages, platforms) as required.
RESULTS
CENTRAL
One-time, media-neutral storage and output of all assets in print and online via OMN.
LIVE PROCESSES
“On the fly” formatting and direct transfer of customized assets into appropriate templates.
SPEED
Faster processes through clear assignment of assets to predefined structures through user profiles.
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