Today, a good product is not the only decisive criterion for customers. What counts is the personal experience – the product experience. And this applies throughout the entire customer journey. From the first encounter (awareness), the subsequent decision making (consideration) and purchase (purchase) to customer care (retention) and recommendation (advocacy). An emotional reaction must be evoked at every touchpoint. This is where artificial intelligence (AI) comes in.

AI completely automates recurring, non-value-adding activities so that you can concentrate on the essentials: Instead of tagging assets, an excellent product experience can be achieved by initiating translations or all those activities that are necessary but hinder the actual, creative core business.

Since artificial intelligence opens up new opportunities for companies in every industry, our omnichannel marketing software „Online Media Net, OMN“ for short, has various AI-based services to significantly increase the level of automation once again. The human being always remains in the focus of decision making, so that AI has a supporting and enriching function.

Find out here which AI-based services are already available in Online Media Net today. Thanks to open interfaces, OMN gives you a high degree of flexibility and allows you to integrate additional, external services on the market at any time and benefit from AI to the maximum.

OMN is your product experience platform for orchestrating all systems and processes and seamlessly addressing customers.