ERP and parallel PIM Introduction for automated Channel Playback

The Compendium for Marketing and Media Production – The Crossmedia Book – by the management consultancy Melaschuk-Medien has been published in its 4th edition. Also apollon is represented with a practical report about Fahrrad-XXL.Read in the user report why Fahrrad-XXL has chosen OMN PIM as central point for data truth.

  Fahrrad-XXL is one of the largest and most exclusive specialist bicycle markets in Germany. The range includes more than 100,000 immediately available articles from over 80 bicycle brands, both in the online shop and in the stores. Due to the variety of products – 1,000 suppliers, 100,000 articles, 75,000 article variants and 250,000 product pictures – Fahrrad-XXL has decided to professionalize the product data maintenance in the future. Also, the transfer of product information to the sales channels should no longer be done manually. In short: The future process landscape should be automated and digitalized – with a simultaneous increase in quality! Read in the current user report why the introduction of a PIM system for Fahrrad-XXL was out of the question and why the decision was made in favour of Online Media Net (OMN). Here you can download the Success Story in a cross-media book (PDF, 851 kB)