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apollon launches innovative software solution for virtual exhibitions

Three-dimensional V-exhibition revolutionizes events

apollon, leading software provider for marketing automation and product data communication, has developed a new software together with the Stuttgart advertising agency echolot. GROUP – the V-CON. The V-exhibition is a virtual event platform, with which it is possible to carry out events equivalent to real events in a location-independent, multi-dimensional world of experience and to fully exploit all digital advantages. The first customer is Gebr. Heller Maschinenfabrik with the V-CON from 10 to 12 November 2020.


With the V-exhibition, companies are able to hold virtual trade fairs. Unlike similar solutions, however, the V-Messe aims to make the events interactive. The high interpersonal aspect is in the foreground. Therefore, participants of the V-Trade Fair can walk around the virtual exhibition grounds, visit stands, discover exhibits and products as if they were real, just like at a real trade fair, and take advantage of the digital benefits. The interaction is complemented by a direct exchange with participants and the exhibition staff during the „visit“. Panel discussions or round tables with „real virtual participation“ round off the whole thing.

Norbert Weckerle, CEO of apollon: „Companies were already on course for digitalization before the Corona crisis. But not only the company must be digitally positioned, but also the way of communication. That is why classic trade fairs will be expanded even more digitally in the future, regardless of the current situation caused by social distancing. Because globalization and the environment in particular will always be at the forefront. With the V-exhibition, participants are no longer tied to a specific location, save travel time and costs and contribute to reducing CO2 emissions. In addition, enormous opportunities are opening up, especially for smaller companies. With the V-exhibition, even SMEs can offer trade fair experiences that were not possible in physical events due to the costs, because space and area are no longer limited in virtuality. At the same time, the V-fair is the only solution currently available on the market that creates emotionalization, which leads to acceptance by both the participants and the organizing companies. In short: physical distance and social (VR) closeness, the V-exhibition makes it possible!“

V-CON 2020
The mechanical engineering company Heller relies on the joint solution of apollon and echolot.GROUP organizes the V-Messe for the first time with the V-CON. Together with partners, Heller will hold the interactive and international event format from 10 to 12 November 2020. The virtual trade show is aimed at customers, industry experts and journalists who want to take a close look at the latest state of the art in manufacturing solutions and get directly from the machine to adjacent solutions from tools to measuring and testing technology to automation. The V-CON is set up as a freely accessible 3D world with the opportunity to exchange information at the click of a mouse. Around 200 experts from Heller and its partners are available with their know-how via chat or (video) call. The launch on Tuesday, November 10 at 9 a.m. will feature an exciting panel discussion on digitization in manufacturing. In addition to a comprehensive insight into the various facets of manufacturing solutions, the digital trade show will also present the new generation of the HF 5-axis machining center, which offers comprehensive flexibility for use in a wide range of industries.

Interested parties can register for V-CON 2020 via the following link:

Press Contact

Yasemin Czechowski
Marketing Manager
Tel: +49 7231 941-133

apollon GmbH+Co. KG
Maximilianstr. 104
75172 Pforzheim