Popken - Ai-Mask
The Popken Fashion Group is an internationally operating, family-run fashion company specialized in plus-size fashion. The fashion company distributes the collections of the four brands Ulla Popken, GINA LAURA, Studio Untold and JP1880 in stores worldwide as well as through its own online stores in Germany and abroad. In order to efficiently feed the numerous catalog productions, online stores and marketplaces with the product information of its four brands, the Popken Fashion Group relies on the holistic, integrated system Online Media Net (OMN) with the modules PIM, DAM, Workflow and Channel Management of apollon GmbH+Co. KG.
Since in the fashion industry the photography of garments and accessories is of special importance and the products have to be optimally staged, the fashion company operates its own, very innovative photo studio. The annual production volume amounts to ten thousand pictures. In order to optimize the processes sustainably, the Popken Fashion Group has decided that in the future a large part of its pictures will no longer be released manually, but by artificial intelligence (AI). The new AI-based service „AI-Mask“ from apollon, which was introduced at the fashion company in 2020, came into question.
The Popken Fashion Group is an internationally operating, family-run fashion company specialized in plus-size fashion. The fashion company distributes the collections of the four brands Ulla Popken, GINA LAURA, Studio Untold and JP1880 in stores worldwide as well as through its own online stores in Germany and abroad. In order to efficiently feed the numerous catalog productions, online stores and marketplaces with the product information of its four brands, the Popken Fashion Group relies on the holistic, integrated system Online Media Net (OMN) with the modules PIM, DAM, Workflow and Channel Management of apollon GmbH+Co. KG.
Since in the fashion industry the photography of garments and accessories is of special importance and the products have to be optimally staged, the fashion company operates its own, very innovative photo studio. The annual production volume amounts to ten thousand pictures. In order to optimize the processes sustainably, the Popken Fashion Group has decided that in the future a large part of its pictures will no longer be released manually, but by artificial intelligence (AI). The new AI-based service „AI-Mask“ from apollon, which was introduced at the fashion company in 2020, came into question.
CUSTOMER NEEDS
Process optimization
The automated cropping of images.
A lot of work - little time
A volume of 10,000 images to be cropped.
SOLUTION
OMN is the central control unit for all markets, marketplaces and online stores of the Popken Fashion Group. As a fully integrated solution, all product information (text and images) is orchestrated in OMN and then published fully automatically in the corresponding channels. The channels of the Popken Fashion Group include, besides print publications, online stores as well as various marketplaces such as Walmart, FullBeauty or Amazon. But before the images can be published by the fashion company in the respective channels, image processing is required…
VOICE OF CUSTOMER
AI-Mask
"The speed and quality of the AI service is unbeatable - the focus was clearly on shortening the "time to market". The fact that we also save costs with AI-Mask was the icing on the cake".
Stephan Tournée, Head of Advertising/Training Department - Graphic Department/Photo Studio at Popken Fashion Group
KEYfacts
10.000 per year
Number of images to be cropped
60%
Savings on costs caused by the cropping of images
Amazon, FullBeauty, Walmart, Zalando
Various market places
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