SLV
„Experience light“ – this is what the medium-sized company with world market qualities stands for. SLV GmbH is one of the leading manufacturers of light and lighting solutions and is represented in over 100 countries and by 15 subsidiaries. To make light even more tangible, a new consulting tool in the form of an AR app (Augmented Reality app) was needed. The goal: to test the effect of the products on the smartphone or tablet in advance by virtually placing luminaires directly on the spot. Since SLV already has its print catalogs digitized by apollon – the IT competence center of the M+M Group – the lighting expert also found the right partner for the realization of the AR app in apollon.
„Experience light“ – this is what the medium-sized company with world market qualities stands for. SLV GmbH is one of the leading manufacturers of light and lighting solutions and is represented in over 100 countries and by 15 subsidiaries. To make light even more tangible, a new consulting tool in the form of an AR app (Augmented Reality app) was needed. The goal: to test the effect of the products on the smartphone or tablet in advance by virtually placing luminaires directly on the spot. Since SLV already has its print catalogs digitized by apollon – the IT competence center of the M+M Group – the lighting expert also found the right partner for the realization of the AR app in apollon.
Customer needs
Experienceable products
An AR app to make products (luminaires) directly tangible at their future location.
Inside & Outside
The AR app to be implemented should be applicable indoors as well as outdoors.
Many options
Providing various options like different viewing angles, changing position, size, color and much more.
Whole lighting concepts
Enabling entire lighting concepts through the placement of several products (luminaires).
High usability
Creation of high acceptance among electrical installers and lighting designers through intuitive operability.
Integration
Integration of the SLV publications as online catalog, a link to the online platform and the SLV News.
Solution
After apollon received the order for the realization of the AR-App, the application „SLV EXPERIENCE LIGHT“ was developed in a very short time. With this application the customers of SLV – electricians and lighting designers – are able to choose the suitable luminaire and to place it in the respective environment by means of Augmented Reality. It doesn’t matter whether it is a luminaire for indoor or outdoor use, because the app can display both areas. All the customer has to do is hold his smartphone or tablet at the appropriate place and then select the luminaire that comes into question. By adding virtual aspects, such as SLV luminaires, to the real world, customers get a much better impression of how the products can look – even before they are ordered and installed. This not only supports the imagination many times over, it also increases customer satisfaction and ensures fewer returns to SLV.
Pure placement is not enough…
Customer testimonial
SLV EXPERIENCE LIGHT
"The app was initially planned only as a trade fair tool. But due to positive customer feedback, we have now further developed it internationally and added an automatic and manual mode. The goal is to get a professional planning tool that can display our products in real environments true to scale. Besides, the app is fun to use and invites you to browse through our catalogs."
Gunther Hahn, Head of Digital at SLV Group Holding GmbH
Convince yourself
Nothing is more convincing than your own impression. Download the AR app from SLV and see for yourself how Augmented Reality can add digital experiences to the real world – whether in the App Store or on Google Play.
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