Parent company Meyle+Mueller relies on AI services from subsidiary apollon
Meyle+Mueller GmbH+Co. KG is one of the leading media / IT service providers in Germany with over 250 employees in Germany and abroad. Meyle+Mueller is the competent partner for media production, creative services, photography and CGI for well-known customers from industry, trade and services. The most modern solutions, workflows and systems for omnichannel media production are offered. As a holistic solution provider, Meyle+Mueller has a strong partner network with experts in each individual discipline and represents the M+M-Group. The group of companies includes the Hamburg companies Hanse Reprozentrum GmbH, ZERONE KG and Hirte GmbH+Co. KG. apollon GmbH+Co. KG is the subsidiary of Meyle+Mueller and forms the IT competence center within the M+M-Group.
For over 100 years, Meyle+Mueller has been enthusiastic about the change in the media industry and the new opportunities that result from it. The focus of our actions is always on top economic efficiency and a fast time-to-market for customers. For this reason, Meyle+Mueller is not afraid to put proven processes to the test and optimize them for the future – even if this means that previous, value-adding services are no longer available. Automation using Artificial Intelligence (AI) plays a crucial role in this. And since the software-side competence is available in-house – like the new AI-based services from apollon – Meyle+Mueller cooperates with apollon and has been using the AI solutions AI-Mask, AI-Image and AI-Layout since 2020. Meyle + Müller is not just a pure user, but above all an active partner who brings its own practical expertise to the maximum optimization of the AI services. The goal is a perfectly combined media production service from M+M with the AI services from apollon.
Shoot professional product photos, that’s what photographers are for. The clipping of images, on the other hand, is one of the time-consuming but necessary activities. Because even in the best studio environments, it cannot be avoided that motifs are actually depicted on a white background. And depending on the channel and advertising material, the requirements for the background of an image can vary. Meyle+Mueller has supported well-known customers here for years and takes over the clipping of their pictures. Since the AI now delivers very good results in the removal of backgrounds, Meyle+Mueller has decided to fully automate this process in the future. The AI-based service “AI-Mask” from apollon came into question, but with the option of clipping paths. Because the images should not only be cut out, but also be created with a white background. The original image should always be available at the same time. The AI service „AI-Mask“ was supplemented with exactly this workflow and Meyle+Mueller is now generating two variants of the original image automatically. In addition to this specific workflow, it was also very important for the media service provider to guarantee maximum quality for the automatically released images. Every automatically generated image is therefore subjected to a system-supported quality check. Only when the result meets the professional requirements of Meyle+Mueller is it approved. And should this not be the case, Meyle+Mueller is always able to manually readjust cut-out images. The manual readjustment is carried out using system-supported processes that Meyle+Mueller implemented together with apollon. These processes are also used to train the AI engines further.
Another AI-based service that Meyle+Mueller uses is „AI Image“. The media service provider uses this to automate its manual image processing using freely definable workflows. The retouching processes include skin processing, edge smoothing, the back mirror and the retouching of wrinkles on garments. When working on the skin, the AI takes on the task of removing impurities as well as removing tattoos or moles. Meyle+Mueller even uses AI to make the models‘ skin prettier. If there are unclean edges on photos, Meyle+Mueller uses the „anti-aliasing“ workflow and performs the anti-aliasing fully automatically. The „back mirror“ process is also used. With the back mirror or so-called “Ghost Mannequin Product Pictures” it is possible for Meyle+Mueller to depict items of clothing “flying” – without a model, only with a bust! The special feature: The creation of the product photo only requires two pictures of the garment – one from the front view and one from the collar, which is turned inside out. If both recordings are available, AI-Image automatically creates an intelligently combined image that gives the impression that the item of clothing is being worn by a ghost. The media service provider supports its customers with the optimal presentation of the fit of clothing. If it turns out that the photographed items of clothing are creased, Meyle+Mueller also retouches the folds using AI and also reduces the effort involved in image processing to a minimum.
In addition to automated cropping and image processing, Meyle+Mueller also uses AI when creating advertising materials and uses „AI Layout“. AI-Layout is another AI-based service from apollon, with which Meyle+Mueller is able to automate and at the same time generate individual layouts for advertising materials. In this way, Meyle+Mueller can create advertising material for customers who have an online shop in no time at all, which is aimed specifically at shopping cart abandoners. The creation does not require a template and is fully tailored to the recipient thanks to customer-specific weightings, because the AI automatically selects the layout that best suits the customer of Meyle+Mueller from several million already generated layouts. But also advertising material, for example for the sale of stock items, can be created for Meyle+Mueller with an AI Layout in next to no time. The media service provider not only creates speed for its customers, the advertising material is also made more effective through target-oriented parameters.
Meyle+Mueller on the AI services
“We are not just users of the AI services. We also bring in our many years of experience and technical expertise in order to constantly improve and expand the AI services with apollon. By bundling our know-how and the intelligent combination of our services, our customers can benefit optimally from the current status of our group-wide R&D activities at any time. What drives us is our shared vision: The real-time generation of visual content – fully automated, AI-supported and personalized! "
Peter Schellhorn, Managing Director / CMO of Meyle+Mueller
See for yourself
In addition to the AI mask, AI image and AI layout, which Meyle+Mueller uses, we also have other AI-based services that support you in significantly increasing the degree of automation. Click on the button and find out in which areas Artificial Intelligence can take over repetitive, non-value-adding activities and relieve you as much as possible.