HELLMUT RUCK
IN JUST A FEW STEPS TO A PROFESSIONAL STORE SYSTEM
The complete implementation of the new e-commerce presence of Hellmut Ruck GmbH from Neuenbürg took no longer than four months. The basis for this was the e-commerce software “Shopware” and the omnichannel solution “Online Media Net” (OMN). In addition to the web store and print production, Ruck also uses apollon’s flipaio digital catalog and a self-developed app for Ruck’s sales staff, which is supplied with data from Online Media Net.
CHALLENGES
E-COMMERCE PRESENCE
New e-commerce presence with short implementation time, mobile capability and customer verification during online registration.
OMNICHANNEL
Enrichment of item master data with marketing information and subsequent omnichannel derivation.
USER-FRIENDLINESS
User-friendly transfer of existing data into the new system.
RESULTS
OMN
Central platform with unification of PIM, DAM and CM as well as “supplier” of the store with real-time information.
SPECIAL FUNCTION
Accreditation check and mapping of complex price and discount scales.
HIGH USABILITY
Drag and drop links between image and article and content and catalog page/online store.
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