The catalogue plays an important role in communicating with the customer. Therefore, nothing is left to chance in producing the catalogue. For the main part, important process steps are automated. But in the first step, the briefing for graphics and photography, the focus is often still on complex manual processes. This is not the case at Heinrich Heine GmbH, the Karlsruhe multichannel shipper. Heine uses Online Media Net (OMN) to manage article data and automate workflows for catalogue and e-commerce production. One of the most important functions here is the Patch+Brief module.
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