allstar Fecht-Center
Founded in 1964 by Johanna Messemer and her son Roland, allstar quickly developed into the leading manufacturer of fencing sporting goods. After only one year after its foundation, allstar equipped national and international fencers for the world championships for the first time and became the official supplier of the German Olympic team in 1968. At the latest since the World Fencing Championships in Hamburg in 1978, when over 95 percent of the finalists competed in allstar gear, allstar has been the undisputed No. 1 in fencing worldwide with the unmistakable red allstar logo. For decades they have been the outfitter of the German national team and for more than 15 years they have been the official supplier and partner of the International Fencing Federation (FIE).
To ensure that the top supplier for fencing sports can continue to offer its athletes and customers only the best, allstar decided to relaunch its previous online presence. The relaunch did not refer to the design of the website, but mainly to the online store. This was because the previous online store was no longer compatible with the new version of the ERP system „SAP Business One“. Therefore the powerful store system „Shopware“ in its latest version 6 came into question. apollon realized the relaunch in close cooperation with the advertising agency echolot.Group.
Founded in 1964 by Johanna Messemer and her son Roland, allstar quickly developed into the leading manufacturer of fencing sporting goods. After only one year after its foundation, allstar equipped national and international fencers for the world championships for the first time and became the official supplier of the German Olympic team in 1968. At the latest since the World Fencing Championships in Hamburg in 1978, when over 95 percent of the finalists competed in allstar gear, allstar has been the undisputed No. 1 in fencing worldwide with the unmistakable red allstar logo. For decades they have been the outfitter of the German national team and for more than 15 years they have been the official supplier and partner of the International Fencing Federation (FIE).
To ensure that the top supplier for fencing sports can continue to offer its athletes and customers only the best, allstar decided to relaunch its previous online presence. The relaunch did not refer to the design of the website, but mainly to the online store. This was because the previous online store was no longer compatible with the new version of the ERP system „SAP Business One“. Therefore the powerful store system „Shopware“ in its latest version 6 came into question. apollon realized the relaunch in close cooperation with the advertising agency echolot.Group.
CUSTOMER NEEDS
New look
Relaunch of the previous online presence including the online store.
New Shop System
Introduction of the store system "Shopware 6" for e-commerce.
Integration
Linking the online store with the ERP system "SAP Business One".
Dealer network
Mapping of the worldwide dealer network in the online store.
Solution
Quality, innovation and service – these three values determine the actions at allstar. These values had to be taken into account in the new design of the online presence. In addition, visitors should experience a contemporary shopping experience that stands out from the given standards for store systems. Since Shopware is very flexible in this respect and business models can be individually designed, the echolot.Group was able to fully develop the design in the sense of allstar. After the design draft was available and optimized and approved together with apollon, it went into the implementation. apollon programmed the new website and set up Shopware 6 in parallel. In the process, the standard Shopware design was modified and tailored to the requirements and the brand of allstar. Afterwards Shopware 6 was directly linked to the ERP system of SAP.
CUSTOMER VOICE
"The joint pilot project has been an exciting time for all of us. As the global market leader in fencing, we set standards in what we do and how we do it. Together with apollon, we are now also raising the bar digitally and finally have an online store that is representative of our brand and fits us perfectly. Due to the many plugins, the development potential seems endless and we are looking forward to further exciting challenges with apollon."
Janina Messemer, Brand Experience Manager at allstar Fecht-Center GmbH & Co. KG
CONVINCE YOURSELF
6,000 articles with several variants, 66 dealers worldwide and present in all countries where fencing is practiced (153 countries). This is allstar!
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