Online Media Net with Top Ranking in the Market Performance Wheel
MAM and PIM from apollon again very well in market analysis
apollon, the leading software provider for automated product data communication and omnichannel commerce, has once again done well in the current study "Market Performance Wheel" by The Group of Analysts with its MAM and PIM system.
The Group of Analysts (TGOA) is a global market research and consulting firm that monitors the performance of the Information Supply Chain Management (ISCM) software marketplace. To do this, the analyst firm annually examines software providers and their products. The results, which are based on up to 400 assessment criteria depending on the software discipline, are presented in what is called the "Market Performance Wheels (MPW)" as visual data graphs. The data graphs are divided into four areas - Ability to Execute, Market Penetration, Sustainability, and Technology - with respective subcategories, which means that companies can evaluate each manufacturer in 16 subject blocks in a multi-dimensional and needs-based way.
apollon received top marks in the area of technology, both for basic system functions as well as for the MAM and PIM-specific functions. Likewise, the integration capability performed well with other systems and the output channels. Both areas that are essential in omnichannel marketing. The project quality and the training and support measures also received top marks as well as the industry and customer references. In the field of future viability, apollon's ability to develop is particularly bright with 24 out of a maximum of 25 points because this analysis field assesses the financial options that a company has in order to be able to develop and thus grow in a success-oriented manner. A key criterion for larger enterprise projects.
Norbert Weckerle, CEO of apollon GmbH+Co. KG: "As a leading provider of MAM and PIM systems, it is particularly important to us to always stay in line with the needs of the market - both from the user's point of view and technologically. That's why every year we participate in the study by TGOA to put two of our modules from the Online Media Suite - OMN MAM and OMN PIM - through their paces. Like every year, the benchmark has been tightened again this year. As a result, we are all the more pleased that our MAM solution once again performed excellently and our PIM solution even increased the overall score to 82. A brilliant performance that not only honours our solutions, but also our company."
apollon is happy to provide copies of the market performance wheel. Just send an email to email@example.com. Interested parties will also be offered an online webinar to familiarise themselves with the MAM and PIM system "Online Media Net" live.