09. Dec 2021
apollon introduces new function for online catalog flipaio
apollon, leading software provider for marketing automation and product data communication, has added a new controlling function – Controller Tool – to its online catalog solution flipaio. With the Controller Tool, it is now possible to display and directly view company-relevant business figures in the online catalog. By combining marketing and controlling, users such as the management can identify successful articles more quickly and optimize their product range accordingly.
flipaio is a catalog software for digitizing print media. Existing print data from a print catalog is converted into a digital format and is then available as a page-turning online catalog. In addition to the page-turning experience, flipaio offers numerous functions such as full-text search, watch lists or filtering, as well as a link to store systems so that articles can be placed directly in the shopping cart from the online catalog. The digital catalogs can be integrated into websites or made available as a native app on mobile devices. The end user of an online catalog created via flipaio thus has a wide range of options to enjoy the best possible customer experience. To ensure that the providers of an online catalog also benefit even more, flipaio has been updated with the new function – Controller Tool. With this, business figures such as the turnover or sales of a product can be viewed directly and can also be compared in comparative periods. In this way, the management or the product manager can make statements about the performance of products directly in the online catalog. Since the display is integrated in the catalog itself, managers have a new way of visualization at their disposal, making it even easier to react quickly to changes in the market. Built-in security measures ensure that only authorized users can access business figures in the online catalog.
Norbert Weckerle, CEO of apollon: “Sales forecasts are estimated sales. At the end of the day, the actual figures have to prove whether the targets have been reached. So it’s particularly effective to be able to see at any time in your advertising media, such as the online catalog, what the actual sales are. Without any detours, you can access the business figures and make immediate statements about the articles on offer. The preparation of business figures is completely unnecessary with the controller tool and the time saved can be used to tackle target-oriented measures. By the way, the creation of an online catalog with flipaio is just as fast – in only five days after sending the print data, the digital catalog is available!”
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apollon GmbH+Co. KG