HELLMUT RUCK GmbH

Furniture configurator increases customer satisfaction and optimizes ordering process
Highly customizable goods such as system furniture, office and practice equipment are very popular with customers. A wide range of options and the ability to tailor products precisely to one’s own needs are the driving arguments here. However, the configuration of such system products on paper – whether with catalogs, order forms or telephone coordination with the salesperson’s contact person – is often a complicating factor in this product range. This is where online configurators become relevant, with the help of which the ordering process can be graphically prepared and implemented almost playfully.
Highly customizable goods such as system furniture, office and practice equipment are very popular with customers. A wide range of options and the ability to tailor products precisely to one’s own needs are the driving arguments here. However, the configuration of such system products on paper – whether with catalogs, order forms or telephone coordination with the salesperson’s contact person – is often a complicating factor in this product range. This is where online configurators become relevant, with the help of which the ordering process can be graphically prepared and implemented almost playfully.

CUSTOMER NEEDS

Experienceable products

Improve user experience and increase customer satisfaction

Workflow optimization

Automate the ordering process and make order processing more efficient

Simply explained

Making products in need of advice saleable online

SOLUTION

Customers of Hellmut Ruck GmbH in Neuenbürg have recently been able to configure and purchase products for practice equipment such as cabinets, chairs and special furniture in the online store. With around 7,000 products, 250 employees and its own school for podiatry, Ruck is a leading and innovative manufacturer, specialist dealer, trainer and consultant for podiatry, foot care, cosmetics and wellness.

The special feature of the configurator solution is that all equipment variants can be rendered and visualized in real time. This allows a very detailed view during configuration from all possible angles. Since Ruck also offers its customers complete room concepts, the products can also be viewed in the desired room concept.

Each time the configuration is changed or supplemented, the current price is displayed via an interface to the ERP system. At the end of the process, orders can be placed directly or alternatively contact can be established with a customer advisor. This was made possible by using the latest 3D technology and because CAD data was available for all products.

The whole thing was realized with the CGI and IT specialists from the M+M Group, Meyle+Müller and apollon.

CUSTOMER VOICE

CONVINCE YOURSELF

Nothing is more convincing than your own impression. Have a look for yourself.