HELLMUT RUCK GmbH
Highly customizable goods such as system furniture, office and practice equipment are very popular with customers. A wide range of options and the ability to tailor products precisely to one’s own needs are the driving arguments here. However, the configuration of such system products on paper – whether with catalogs, order forms or telephone coordination with the salesperson’s contact person – is often a complicating factor in this product range. This is where online configurators become relevant, with the help of which the ordering process can be graphically prepared and implemented almost playfully.
Customers of Hellmut Ruck GmbH in Neuenbürg have recently been able to configure and purchase products for practice equipment such as cabinets, chairs and special furniture in the online store. With around 7,000 products, 250 employees and its own school for podiatry, Ruck is a leading and innovative manufacturer, specialist dealer, trainer and consultant for podiatry, foot care, cosmetics and wellness.
The special feature of the configurator solution is that all equipment variants can be rendered and visualized in real time…
"Since the introduction of the online configurator, we have been able to reduce 2/3 of incorrect orders. At the same time, we have been able to increase online sales in the area of furnishing by around 50%. And the very positive feedback from our customers and the internal feedback on the improved quality of advice put the crown on the whole thing".
Cindy Kroszewski, Head of Marketing | e-commerce at HELLMUT RUCK GmbH
Nothing is more convincing than your own impression. Have a look for yourself.
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