HELLMUT RUCK GmbH
Customers of Hellmut Ruck GmbH in Neuenbürg have recently been able to configure and purchase products for practice equipment such as cabinets, chairs and special furniture in the online store. With around 7,000 products, 250 employees and its own school for podiatry, Ruck is a leading and innovative manufacturer, specialist dealer, trainer and consultant for podiatry, foot care, cosmetics and wellness.
The special feature of the configurator solution is that all equipment variants can be rendered and visualized in real time. This allows a very detailed view during configuration from all possible angles. Since Ruck also offers its customers complete room concepts, the products can also be viewed in the desired room concept.
Each time the configuration is changed or supplemented, the current price is displayed via an interface to the ERP system. At the end of the process, orders can be placed directly or alternatively contact can be established with a customer advisor. This was made possible by using the latest 3D technology and because CAD data was available for all products.
The whole thing was realized with the CGI and IT specialists from the M+M Group, Meyle+Müller and apollon.
"Since the introduction of the online configurator, we have been able to reduce 2/3 of incorrect orders. At the same time, we have been able to increase online sales in the area of furnishing by around 50%. And the very positive feedback from our customers and the internal feedback on the improved quality of advice put the crown on the whole thing".
Cindy Grasmüller, Head of Marketing | e-commerce at HELLMUT RUCK GmbH
Nothing is more convincing than your own impression. Have a look for yourself.