Duttenhofer
The Duttenhofer group is one of the leading European distributors for digital imaging products. The group manages six sales brands with its own online shops for wholesale and retail, including the B2C brand TECHNIKdirekt.de and the specialist retail cooperation Optimal-Foto, with 400 retailers. Duttenhofer’s particular strength lies in its wide product range (30,000 items) and its associated short-term delivery capability, supplemented by high quality advice. In order to supply the e-commerce portals and specialist dealers with marketing data on a daily basis, the Duttenhofer group relies on the modular omnichannel system Online Media Net (OMN) as an Enterprise MAM solution.
Challenges
Data management
Central data management of over 150,000 media assets (product images, logos and stock photos).
Data provision
Daily supplying of six branded online shops, a market place and 400 specialist retail partners.
Data transfer
Automated restocking of all seven e-commerce portals (6 online shops and a market place).
Results
OMN MAM
Central, system-supported administration and provision of all Duttenhofer media assets.
Image copyright concept
Protection against unauthorised downloads of Duttenhofer's own product photos.
OMN CM
Fully automated, daily update of all shops and the market place with current product images.
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