3PAGEN
Holistic, transparent, efficient and cost-effective – this was the goal of the 3PAGEN project, which aimed to unite both the catalogue production of its three brands and the web shops of five countries – including the language versions. This project was implemented within a year by introducing the omnichannel marketing system Online Media Net (OMN).
CHALLENGES
Central System
A system for the management of the catalogue production (3 brands) and the Web shops (5 countries).
Content extraction
Highly efficient extraction of the content in all channels (print and e-commerce) included of all language versions.
Fast and flexible
Quick commissioning of the system including an interface to the merchandise management system 360e.
Results
OMN
Holistic marketing system for data acquisition, processing and distribution.
Automatization
Automatisierte Befüllung aller Printkataloge und Webshops mit Produktinformationen und Bildern.
Speed
Fast project implementation with a go-live after only one year including system connections.
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