18. Nov 2021
apollon is pleased about new customer Angela Bruderer AG
apollon, leading software provider for marketing automation and product data communication, now supports the Swiss online and mail order retailer Angela Bruderer in the digitalization of marketing processes. The omnichannel marketing system Online Media Net (OMN) of apollon is used.
Angela Bruderer AG, a company of the Diethelm Keller Group, started in 1980 with the mail order of knitwear and handicraft goods. Today, Angela Bruderer is one of the leading Swiss online and mail-order retailers for home textiles, high-quality bed linen, fashion, home and garden items, as well as wines and personalized gift ideas. In order to execute the data organization as well as the marketing control system-supported and with maximum automation in the future, the company decided to commission apollon with the implementation of Online Media Net (OMN).
The complete OMN suite with the PIM, DAM, Channel Management and Workflow Management modules will be used, as well as the Patch+Brief plug-in to prepare catalog pages directly in the OMN interface. In addition, various AI-based services complement the automation idea and will take over tasks such as cropping images or translating product texts. The marketing control includes a print rejection, online portals as well as e-commerce, whereby the requirements are concretized on the basis of different user stories and transferred into digitally optimized processes.
Pablo Kern, Senior Success Director | member of the board at apollon: „We are very pleased that Angela Bruderer has chosen us. In view of the ambitious goals, Angela Bruderer has not only chosen the right system with Online Media Net, but also a partner who is on hand to provide advice. After all, the success of any software project requires customized consulting. This starts with product data organization and continues through to the expansion of sales channels – both for the company’s own and for marketplaces.”
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apollon GmbH+Co. KG