14 September 2022 at Porsche Museum (Stuttgart)

Customer Experience: The Pole Position in Marketing

Registration     Foreword     Impressions     Location     Motto     Program     Speaker     Sponsors     Sweepstake

Dear apollon customers, fans, listeners and readers,

On September 14, 2022 our exclusive event goes into the 10th round! After two virtual editions, this time we cordially invite you to our apollon Innovation Day at the Porsche Museum in Stuttgart. With a new name, exciting location and finally again opportunities for networking!

Be our guest and experience why a good customer experience puts you in pole position in marketing with captivating keynote speakers and inspiring customer presentations. In keeping with the motto “Customer Experience: The Pole Position in Marketing”, you can look forward to, among others, the racing driver Jutta Kleinschmidt!

Once again, our long-time companion Martin Groß-Albenhausen from bevh will be moderating the event. Another very special highlight – in keeping with the venue – is the presentation by our customer Porsche. Learn first-hand insights directly from Porsche on strategy and implementation and how the company uses our Online Media Net (OMN) solution to implement a personalized customer excitement in the customer’s decision-making phase.

Best secure your participation right away, because our seats are unfortunately limited. We are looking forward to seeing you!


Your
Norbert Weckerle and Tobias Marks

Registration

Here you can register for our 10th apollon Innovation Day. We are looking forward to seeing you!

Foreword: Martin Groß-Albenhausen

Dear colleagues at Online Media Net,

Consumers today use a variety of channels in parallel and complementary ways – which is one of the reasons you chose OMN. Beyond product content, however, there is a multitude of other information situations and forms of communication that all together form the experience that the customer associates with his retailer. This holistic customer experience is what apollon Innovation Day 2022 is all about.

Today, we talk about “customer experience” or CX for short at this point. Offering information about products and services adequately in every relevant marketing channel is only one part of it. In addition to communication at the point of sale, the experience also includes the time it takes for an e-mail to be answered, the filler material in the box, and especially the behavior in the event of a service call.

CXM – Customer Experience Management – is therefore more than just the control of multichannel or crosschannel marketing. To really start from pole position, this discipline first defines the touchpoints and situations in which the customer encounters the company. CXM maps the “user journey” not of an abstract or arbitrary shopper, but of precisely described personas who approach the retailer in very different ways. At this point,
“PERSONA-lization” goes far beyond the tried and tested use of name, address and transaction history.

There is no company today that cannot offer such “unique” customer experiences. However, the diversity can be overwhelming, because it requires excellence in the design of each individual interaction and also coordination among the various channels. Nevertheless, customer experience management is also moving from freestyle to mandatory for your company. Just as in marketing the many little “yes” words lead to conversion, the many “yeses” at every touchpoint ensure customer loyalty.

We look forward to your experience – at the 10th apollon Innovation Day!

Your Martin Groß-Albenhausen

Deputy Chief Executive Officer
Bundesverband E-Commerce und Versandhandel e.V. (bevh)

Our Motto

Our motto this year is “Customer Experience: The Pole Position in Marketing”. Therefore, at the 10th apollon Innovation Day everything revolves around Customer Experience, CX for short. In gripping presentations of theory and practice, we would like to explain to our visitors why the customer experience is essential today and how it can be implemented and maintained.

It is important to us to highlight all the experiences of a customer during his customer journey at the various touchpoints. Therefore, strategies and measures must not be missing in the customer experience. We show how new customers as well as existing customers can be positively influenced, because these unforgettable customer experiences are crucial for sustainable growth and the economic success of companies today. The appropriate tools for processes, data and content complete our motto as well as very concrete customer examples, which show as a best case the way from traditional marketing to a lived excellent customer experience management.

The right customer experience is the key to perfecting the dialog with customers!

Speaker

Our Program

09.00 - 11.30

09:00

Coffee Doping

09:30

Let's get started

bevh & apollon GmbH+Co. KG

»Welcome and Introduction«

Norbert-Weckerle_Martin-Kreis
09:45

Oliver Leisse

SEE MORE

»Customer Experience: The 4 Opportunities for the Future«

Oliver-Leisse_Kreis
10:30

Stefan Pokinskyj

EFALOCK Professional Tools GmbH

»Hairdresser Wholesale expands digitally: Touchpoints restyled«

Stefan-Pokinskyj_kreis
11:00

Coffee Doping

11:15

Andreas Michalski &
Norbert Weckerle

CI HUB GmbH &
apollon GmbH+Co. KG

»My Data exactly where I need it«

Andreas_Norbert-Kreis
11:30

Camuran Veli & Paul Schmid

Arnulf Betzold GmbH

»Perfect Images for the Customer Experience«

Camuran_Veli_Paul_Schmid_Kreis

12.00 - 16.30

12:00

Isabel Haas &
Marcel Bewersdorf

Hofmeister Dienstleistungs GmbH & HELMES BEWERSDORF GmbH

»Project Experience: Hofmeister – Next Level eCommerce«

Marcel-Bewersdorf-Isabel-Haas-kreis
12:30

Powerbreak

13:30

Tobias Marks

apollon GmbH+Co. KG

»Customer Experience Management: From Strategy to Practice«

Tobias-Marks_Kreis
14:00

Dominique Tascioglu &
Fabian Traub

Porsche AG

»Porsche Case: Customer Excitement in the Conversion Phase«

Tascioglu-Traub_Kreis
14:30

Norbert Weckerle

apollon GmbH+Co. KG

»OMN Roadmap 2022/2023«

Norbert-Weckerle_Kreis
15:30

Energyboost

15:45

Jutta Kleinschmidt

Racing Driver, Physicist & Book Author

»Challenge - The Cornerstone to Success«

Jutta-Kleinschmidt_Kreis
16:30

Take Care & See You in 2023!

End of Event & Museum Visit

Location

Porsche Museum in Stuttgart

We would like to offer our visitors an extraordinary ambience and an unforgettable event. Where better to realize this than at the Porsche Museum in Stuttgart? After all, an encounter with Porsche is always something special – just like our event.
 
At the end of our event, we would like to bring the dream of the sports car to life and offer all our guests a tour of the museum. Our visitors can look at the sports cars on display and give free rein to their thoughts for an excellent customer experience.
 

Porsche Museum Stuttgart | Porscheplatz 1 | 70435 Stuttgart (Germany)

Porsche Museum in Stuttgart

We would like to offer our visitors an extraordinary ambience and an unforgettable event. Where better to realize this than at the Porsche Museum in Stuttgart? After all, an encounter with Porsche is always something special – just like our event.
 
At the end of our event, we would like to bring the dream of the sports car to life and offer all our guests a tour of the museum. Our visitors can look at the sports cars on display and give free rein to their thoughts for an excellent customer experience.
 

Porsche Museum Stuttgart | Porscheplatz 1 | 70435 Stuttgart (Germany)

For whom is the event interesting?

Our customers

For our customers who want to learn about current product developments in addition to trends and practical examples.

Marketers

For marketers who have excellent customer experience on their agenda and want to make it happen in 2022.

IT Directors

For CIOs who are responsible for the selection and implementation process of solutions for an excellent customer experience.

Innovators

For innovators who evaluate added values of new technologies and actively drive the decision-making process.

Sweepstake

Exclusive weekend at Lake Constance

Among all present participants we raffle an exclusive weekend at the wellness hotel Gasthaus Hirschen on the picturesque peninsula Höri – for two persons!

And so that the winner can fully look forward to the weekend, we will gladly take over the entire planning. Only the journey in a sporty electric car, which we also provide, may the lucky winner himself.

Exclusive weekend at Lake Constance

Among all present participants we raffle an exclusive weekend at the wellness hotel Gasthaus Hirschen on the picturesque peninsula Höri – for two persons!

And so that the winner can fully look forward to the weekend, we will gladly take over the entire planning. Only the journey in a sporty electric car, which we also provide, may the lucky winner himself.

Impressions 2019

Our sponsors

Hotel recommendation

If you need a hotel near the Porsche Museum, we can recommend the following hotels.

Do you have any questions?

If you have any questions, please do not hesitate to contact us.
Yasemin_Czechowski

Yasemin Czechowski

Marketing Manager

yczechowski@apollon.de
Tel. +49 (0) 7231 941-133