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apollon wins Hofmeister as a customer

Furnishing specialist commissions apollon for new e-commerce strategy

apollon, leading software provider for marketing automation and product data communication, wins Hofmeister as a customer. For the furnishing specialist apollon is responsible for the implementation of the online store. Likewise apollon accompanies the furniture retailer in partnership with the realignment of its e-commerce strategy and offers corresponding consultations and trainings.

apollon could win the traditional furniture supplier Hofmeister as a new customer. The family business in the fourth generation offers a wide range of products from initial furnishing to designer furniture and collector’s items – both in physical stores and online. apollon will support Hofmeister in the optimization of all e-commerce and organizational topics around their product data. Therefore the replacement of the existing store system with a complete relaunch and new orientation is planned. In the process, Hofmeister’s regional services and unique selling points are to be brought to the fore. What is remarkable about this project are the ambitious goals, which also include a complete realignment of Hofmeister’s e-commerce strategy in order to strengthen its visibility and brand on a national level.

The implementation of the project is scheduled for six months. The launch of the new online store, which is based on the current release of the Shopware 6 store system, is scheduled for the beginning of April.

Marcel Bewersdorf, Managing Partner at HELMES BEWERSDORF and co-responsible for the realignment of the e-commerce strategy at Hofmeister: „apollon is convincing in terms of content, technology and people. We enjoy the critical and at the same time always goal-oriented, pragmatic and sympathetic exchange on eye level – in the common customer project as well as consulting in the direct cooperation. Teamwork that enriches and convinces everyone involved.”


Press contact
Yasemin Czechowski
Marketing Manager
Tel: +49 7231 941-133

apollon GmbH+Co. KG
Maximilianstr. 104
75172 Pforzheim